Make a cool public base and watch 98% of the people just shit all over everything. This is due to years of erosion of the expectation of at least a little RP. Tits used to have a decent amount of people putting a ton of work into cool dupes that served for cool RP purposes (I miss crumpaloo's dupes).
It was cool to have talent shows/Beach Town/bars/strip clubs where 10+ people would all be there actually having a fun time RP'ing. RP was still alive long after CC's so I don't buy into that theory too much.
Now I just use it as an Idle Clicker while doing other things.